To be honest I’m a little bit of follow and like snob, I only follow or like the pages of businesses I think will give me information I want. I think the pages you follow show a bit of who you are. One page that I do follow and that I actually pay attention to is, the Green Bay Packers official page.
The NFL and the Packers are a huge organization with resources and have the ability to use social media to their advantage.
I think the Packers use the Facebook page very effectively. All of the post are Packer related and would be of interest to any Packer fan. The last five posts have been on the draft and articles written by the staff of the Packers the future of the team. I’ve noticed during the season the cover page is updated to a special picture related to that game. The Packers Facebook page is always up-to-date. However, the Facebook page is more for information that for interaction.
The Packers twitter page is the same way as the Facebook page. It has the same post and is probably using HootSuite type software to disperse information. While many other companies have used Twitter as an interaction site, the rules are a little different for an NFL team. They are going to have fans no matter what and they really don’t have to answer customer satisfaction questions.
The Packers do have a blog within the main website and is linked to on most of the Facebook and Twitter posts. The Packers have a couple writers on staff to write about the team and different team related topics. They do not have a YouTube channel but have video on the website. The videos are of press conferences and video for every type of fan.
I like what the Packers are doing, every now and then they post about winning tickets to the games, but mostly it is for information. One thing every true fan wants is to be is informed about what is going on.
If I worked for the Packers I would continue doing what they are doing but I would try to get a couple more Google+ hangout chats with players and fans. Which is something they are already doing but I would recommend a couple more. Nothing makes a fan feel like they are more part of the team than being able to talk to the star quarterback.