Kill Influence Scores; Improve Influence Marketing by @Samfiorella
This blog from Sam Fiorella called Kill Influence Scores; Improve Influence Marketing, I found to be very interesting because I’ve recently tried to figure out search engine optimization. This is a very tricky art and has become very frustrated with how websites are rated. Social media is very similar with Kloud, Kret and PeerIndex and how this sites rank social media accounts.
It’s sad because there are a lot of interesting social media accounts through businesses and individuals which aren’t getting ranking they deserve. They usually have low ranking because they don’t know how to work the system.
Very similar to Search Engine Optimization for websites getting ranked for keywords is super important to getting found. Without having the insider knowledge of these complex algorithms individuals and business accounts get lost in the shuffle.
What I found very interesting about this blog by Sam is that he points out site that boast about getting Fortune 500 companies Klout etc up, don’t actually publically post their score. There is something shady going on there. If the site trying to help these companies can’t even be forthright with there scores then how can they be trusted.
While I want to disagree with having scores, there is a need for a ranking system. In this new Internet and social media world this is how business separate them. I am more frustrated with how hard it is to find out information to get those scores up.
This doesn’t influence my social media views at all. I think social media is an important marketing tool and I plan to invest a good bit of time to figuring out the complex rules of ranking in SEO and social media.
Having just struggled with SEO for the past week this blog post by Sam sparked interest in me. While I know these types of ranking are here to stay, I really wish they were easier to understand. I have to keep telling myself, if it was easy everyone would do it and you would out of a job. This blog was more about how frustrated I am with SEO but I will figure it out!
Here a link to the original blog: