Philanthropists have some many different charities to choose from. A way to get a cause out onto the radar of those wiling to give is to go viral through video.
Video is good way to tell a story and give an audience an emotional connection. No matter how small the cause a good story can lift donations astronomically. No matter the facts with the right story any cause can be lifted to the forefronts of donator’s minds.
Just like the charity: water campaign the video was able to get to individuals around the world. With a little push from those who are invested in the cause can lead to bigger results. The spread of video does depend on it getting pushed out by as many people as possible, and the video needs to hit all the different social media avenues. Having a good story is only a portion of getting a video to go viral.
But once a video does goes viral it can be seen by millions of people who are looking for something to believe in. A touching inspirational story not only opens people pocket books but also breaks down the walls of skepticism. People today are very pessimistic about certain charities, United Way and LiveStrong, have gotten some bad PR leaving people questioning who to donate to. A good viral video shows the inner workings of a charity, which can allow it to be more transparent.
People who donate want to see where their money is going. Videos are visual and allow people to see the story, it’s not like reading a story, a video give a first person perspective. Ira Glass on Storytelling, said that it’s not about the facts, the most boring facts could be put into a video and tell a good story.
Today’s society spends so much time online, being able to promote a cause where the individuals are is very important. People’s attention spans are also much lower and a video is a way to tell about the cause in the shortest amount of time. People want to be entertained and a good story in video form entertains people.
If you are looking to get your cause on the forefronts of donators mind, make a video and tell them about it. You never know it might go viral